I build growth systems
Eight years in PPC, brand, community & content management, shipping AI-automation pipelines, full-stack SaaS, and a commercial product. I am an AI-native who thinks in systems and engineers them.
My Projects
RenvoRenvo - Agency OS
A "digital agency operating system": brand intake, planning workflows, and AI brand-asset generation. Lead engineer on a monorepo spanning a web app and a long-running agent-API.
DuneFB Reporting Tool
Turns a raw Facebook Ads export into a finished Excel report + PowerPoint deck, fully offline. A local LLM writes the prose - but never the numbers: a gate rejects any hallucinated figure.
n8n OSn8n "Automation OS"
17 tracked workflows (6 active) - news curation & auto-posting, YouTube intelligence, Shorts publishing - managed as code with an 11-step staging->promote lifecycle and release gates.
RayRay - field-inspection suite
A desktop app for concrete-pillar corrosion assessment (half-cell mapping) that automates Surfer to produce corrosion maps + QA PDFs - with a full contract-first licensing & billing backend.
RadarOpportunity Radar
Scans forums, reviews, and other online sources to spot repeated problems people will actually pay to solve, then turns them into ranked opportunities. Creates clusters of pain points and triangulates between them to form potentially high yield opportunities.
Aero StudioAero Studio
A tool for turning a voice recording into a finished YouTube explainer. It times the narration, builds the storyboard, lets you edit every scene in a full editor before render, and then produces the final video automatically.
My paid social performance at scale
The paid social program I've been running at HCL since January 2024 has scaled to 1,187 campaigns, 134M cumulative reach, 8.82M link clicks, and a reach-weighted CTR that improved each year while CPC stayed sub-cent across 3 continents and over 40 countries.
My YouTube - @Aero_Art
A short-form channel I grew from 0 to 2M views, which taught me a lot about packaging, testing, and reading what actually gets attention.
Experience & education
Brand Manager
Own brand identity; strategize and manage PPC across Google, Meta and LinkedIn; track brand + paid performance. Worked across 1,187 paid-social campaigns (Jan 2024 to Jul 24 2026) - 134M cumulative reach, 8.82M clicks, 6.58% reach-weighted link CTR, and $0.0077 CPC. Built internal marketing-ops tooling (Kapost Link Helper, FB Reporting Tool).
Digital Marketing Specialist
Ran B2B & B2C ad campaigns to win business and partnerships with major international logistics players. Owned LinkedIn, X, Facebook, Instagram & YouTube; built employer-branding campaigns; directed editors and UGC; analysed engagement, brand awareness and partnership growth.
Social Media Manager
Ran conversion-focused influencer and content campaigns for various clients - tracking the path from social content to site traffic and sign-ups in Google Analytics, and reporting what moved the number to client leadership. Managed video editors and copywriters; built and moderated communities across Discord, X, YouTube, TikTok and Snapchat.
Community Manager
Worked across creator portfolios including MrBeast, PewDiePie, MrBallen and Philip DeFranco - mining long-form videos for strong moments, briefing editors in Frame.io, reviewing cuts, publishing, and A/B-testing titles & thumbnails to make YouTube content travel natively on Facebook & Snapchat.
M.A. International Relations
BSc Computer Science
Content & Social Pipelines
A slice of the self-hosted n8n stack - auto-posters and daily aggregators that run on schedule, then push finished content to the right channel with checks in between.
X News Curator
Pulls in news, filters out duplicates, picks the strongest story, drafts the post, checks it, and publishes it without repeating itself.
YouTube Shorts Publisher
Takes a topic, has an LLM build the scene breakdown, renders the video on a local GPU, validates it, uploads to YouTube via the Data API, and reports the result.
Daily Intelligence Aggregator
Pulls together the day's YouTube and X analysis, condenses it into a short report, and sends it out across the channels I use.
YouTube Monitor
Tracks a channel list, filters genuinely new videos, and runs Gemini analysis on each - feeding the daily aggregator with fresh intelligence.
Substack Publisher
A human-in-the-loop gate: enforces a quality check + idempotency, then produces a manual-review package rather than auto-firing - and pings Discord when something's ready.
Discord delivery + alerts
Every pipeline reports into Discord - publish confirmations, daily briefings, and success/failure alerts from a dedicated error-handler workflow - so the whole system is observable from one place.
Where I fit best
AI SaaS
Best fit for products where the marketing needs to stay close to how the product actually works.
Social growth
Strongest in packaging content, repurposing it for different channels, and learning quickly from what performs.
Marketing automation
I build workflows that take content from draft to publish with checks in place so the output stays reliable.
Growth ops
Analytics, reporting, workflow governance, and repeatable execution.
Archive
| Project | Type | What it is | Status |
|---|---|---|---|
| Aerofy & Ray sites | Two from-scratch design systems, a hand-written WebGL2 shader, and custom Node build pipelines. | Live | |
| Snapchat Trend Pipeline | Live football moments -> pitch-ready AR Lens concepts via a five-agent fleet. | Prototype | |
| Aerofy LinkedIn Writer | Paste-ready LinkedIn posts generated by wrapping the logged-in Claude CLI - no API cost. | Internal | |
| Kapost Link Helper | Assembles localized pharma product manual links; real-Chrome slug resolver, 15/15 self-test. | Internal | HCL | |
| Screensauce | ffmpeg wallpaper pipeline with a JSON license/provenance sidecar for legal auditability. | In progress | |
| ComfyUI pipelines | AI image/video graphs - virtual try-on and lip-sync generation. | Experiments | |
| my-video-3d | Remotion + React-Three-Fiber 3D scene starter. | Starter |